Where does YumMe come from?

The YumMe by M.E. first appeared during the darkness of COVID lockdown, where M.E. referred to initials of Russian expat residing in Dubai, United Arab Emirates. In isolation from work, friends, nightlife of megapolis, lonely and scared of uncertainty, she started waking up with a sun enjoying of time home alone doing yoga, reading, cooking herself again… it felt like in the most shocking circumstances senses of being alive surprisingly started getting back to normal. She felt a taste of food again, was full of energy, smiling with no reason and dreaming a lot more. Peace, slow activities, self-focus and self-care are basic and yet unreachable for the most of adults working and living in big cities. We chase our career, trying to please other or prove our worth to society. We want that you be different! We love you selfish!